More Than a
Food Brand
A reflection of home, tradition, and shared moments around the table.
Since 1988
Crafting Authentic Flavors
Set Alkel is more than a food brand
Set Alkel is more than a food brand — it is a reflection of home, tradition, and shared moments around the table.
Rooted in family values and inspired by authentic flavors, Set Alkel was created to deliver food that feels familiar, honest, and comforting. From the very beginning, our focus has been on quality, simplicity, and trust — the same principles that guide every home kitchen.
We believe that great food starts with real ingredients, careful preparation, and respect for heritage. Every product we offer is made with attention to detail and a deep understanding of taste that connects generations.
At Set Alkel, food brings people together. It carries stories, memories, and warmth — just like it always has.
Quality
Real ingredients, careful preparation, and respect for heritage.
Simplicity
The same principles that guide every home kitchen.
Trust
Food that feels familiar, honest, and comforting.
Our Story
Set Alkel began as a small family journey, built on a love for traditional food and a desire to preserve authentic flavors.
What started with simple recipes and handmade care grew naturally over time. There was no rush, no shortcuts — only patience, experience, and a commitment to doing things the right way. Each product was crafted to reflect the taste of home, the kind people recognize instantly.
As families trusted Set Alkel and welcomed it into their kitchens, the brand grew. With growth came responsibility — to maintain quality, improve production standards, and expand thoughtfully while staying true to our roots.
Today, Set Alkel continues to evolve, carrying the same values it started with: honesty, warmth, and respect for people. No matter how far we reach, our essence remains unchanged — food made with care, inspired by tradition, and created to be shared.
The Beginning
A small family journey starts with love for traditional food.
Natural Evolution
Simple recipes and handmade care grow over time.
Global Reach
Evolving while staying true to our roots and values.
The Story
Experience our journey through generations, from family kitchen to global brand.
This video tells the story of Set Alkel — from humble beginnings to becoming a trusted name in authentic Middle Eastern flavors, carrying the warmth of home to tables around the world.
Our Promise
We promise to always stay close to our roots, close to our people, and close to the flavors that matter.
Because at Set Alkel, food is not just what we make — it's part of everyday life.
Close to Roots
Staying true to our origins and traditions.
Close to People
Building relationships with families and communities.
Close to Flavors
Preserving authentic tastes that matter.
Experience the Set Alkel Difference
Discover our authentic flavors and bring the warmth of home to your table.