Three Generations
One Vision
Since 1945, we have transformed heritage into a global platform for quality food manufacturing, export, and B2B trade.
Since 1945
Foundations of Heritage and Excellence
A Legacy Built Since 1945
We are the continuation of a rich legacy in the food industry, with roots dating back to 1945, founded by Mr. Mohieddin Al-Surour, one of the pioneers in food production and culinary innovation.
Since then, our journey has not been just a business - it has been a continuous pursuit of passion, quality, and excellence across generations.
In 1976, Al-Bait Al-Kuwaiti Company was established in Kuwait by Mr. Muhammad and Mr. Abdul Hamid Mohieddin, marking a strategic expansion into the regional food industry and setting the foundation for long-term growth.
Our legacy is not inherited by name alone - it is renewed by standards, discipline, and a commitment to deliver trusted quality in every market we serve.
Quality Leadership
We apply strict standards across sourcing, manufacturing, and delivery.
Generational Continuity
We preserve heritage while continuously improving operations and capability.
Global B2B Mindset
We build scalable partnerships in export, manufacturing, and international trade.
From Heritage to Global Expansion
Over the years, success expanded into Syria with the establishment of Set Al Bait and Set Al Sham in 1990, strengthening expertise and market presence through localized execution and operational depth.
Today, under third-generation leadership, we are entering a new phase of growth and innovation through Ayan Trading Group (No Name Group), with a forward-looking strategy and global ambition.
One of our key milestones is the launch of the International SetAlkel project - a transformative platform redefining export, manufacturing, and B2B trade on a global scale.
The group is chaired by Mr. Mahmoud Abdul Hamid, who continues to lead this legacy toward the future with a strong commitment to quality, innovation, and sustainable growth.
Founding Legacy
Mr. Mohieddin Al-Surour establishes the roots of our food industry heritage.
Regional Expansion
Al-Bait Al-Kuwaiti is founded in Kuwait to scale operations regionally.
Strategic Presence in Syria
Set Al Bait and Set Al Sham strengthen expertise and market reach.
The Story
Experience our journey through generations, from family kitchen to global brand.
This video tells the story of Set Alkel — from humble beginnings to becoming a trusted name in authentic Middle Eastern flavors, carrying the warmth of home to tables around the world.
Our Strategic Commitment
We are committed to preserving our heritage while building modern, resilient, and globally competitive food operations.
Our strategy is driven by quality governance, innovation in execution, and long-term value creation for partners and customers.
Operational Excellence
Consistent quality through disciplined systems and standards.
International Growth
Scalable export and B2B capabilities across global markets.
Sustainable Value
Responsible growth focused on long-term impact and trust.
Experience the Set Alkel Difference
Discover our authentic flavors and bring the warmth of home to your table.